NCERT Political Science/Civics Class 7 Chapter 7 Understanding Advertising Part 1

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Q-1 What do you understand by the word brand? List two reasons why building brands is central to advertising?

Answer:-

  • Brand:- It means stamping a product with a particular name or sign in order to differentiate it from other products in the market.

  • Building a brand is central to advertising so that buyers don’t get confused among the various products in the market.

  • Two reasons why building brand is central advertising:

    • It creates a positive image of the product in the eyes of the consumer and compel them to buy it.

    • It differentiates the product from the local or other competitive products in the market.

Image of Understand by the word brand

Image of Understand by the Word Brand

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Q-2 Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Answer:-

  • Two ways in which advertising affects issues of equality in a democracy.

    1. Advertising focuses on the lives of the rich and famous and makes us forget issues of poverty and discrimination. It makes us take decisions by conditioning our minds and has a potential to create discontent if a certain product is not affordable.

    2. Usually, only large companies can advertise. If you own a small business. You will not have the money to show your product on TV or national newspapers and magazines. This affects small businesses and many times, people working in small businesses are unable to sell their products and are sometimes, forced out of their livelihoods.

Q-3 Q-4 Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class.

Answer:-

  • Once your group is decided, start working on the name of the brand.

  • More often than not, the name of a brand plays an important role in building its reputation.

  • Once that is done, you can make terms of two within your group and start thinking about the advertisement.

  • While you are doing this, make sure that you know what you want the advertisement to focus on.

  • After all your advertisement should be good enough to connect with the consumers, which in this case, are school children.

  • Your being a student will be of tremendous help as you would know the kind of watch you would want for yourself.

  • Once all terms in your group have come up with some thoughts, come together as a group and consolidate on the best idea and discuss it with your teacher and the other groups.