NCERT Political Science/Civics Class 7 Chapter 7 Understanding Advertising Part 2 (For CBSE, ICSE, IAS, NET, NRA 2022)

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Q-4 Choose two of your favorite print advertisements. Now, look at each of these and answer the following questions:

  1. What visuals and text are being used in these advertisements to attract my attention?
  2. What values are being promoted in these advertisements?
  3. Who is this advertisement speaking to and who is it leaving out?
  4. If you could not afford the brand that is being advertised, how would you feel?


  • The two advertisements I have selected are, “Filter your life” and “Bournvita” .
  • Advertisement 1: Filter your life
    1. It shows the tagline of “Filter your life” by using the plant grown in the filter of the cigarette.
    2. It promotes the values of “smoking is injurious to health”
    3. This advertisement speak to all those who do smoking and leave out them who don՚t do.
    4. I feel nothing if I could not afford the product but appreciate it as it spread social values.
  • Advertisement 2: Bournvita
    1. Bournvita used vibrant colors to highlight the product.
    2. The Bournvita ad highlights the need to remain healthy and energetic at the same time.
    3. Bournvita speak to those who can understand English, but are meant for all citizens.
    4. Bournvita as I find both advertisements appealing and I connect with their messages.

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