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Class 7 Civics Advertising: Introduction and Features, Brand Values and Social Works, Making an Advertisement, Advertisement and Democracy, Advertiser՚s Tall Claim, Important Terms

Title: Advertising

Introduction and Features

  • It is a means of communication and an integral part of marketing.
  • Employs an openly sponsored, non-personal message for promoting or selling a product along with service or an idea.
  • These are intended to inform or influence people who receive them.
  • Good advertising is inevitable due to the competitive market.
  • Advertisements can be seen on:
    • TV
    • Newspapers
    • Radio
    • Billboards on streets, etc.
  • Advertisements are carried now a days even on bus, rickshaws, and taxis.
  • We often come across many advertisements popping up on internet websites.
  • They help in drawing one՚s attention to the product being advertised.
  • They play a vital role in making and popularizing a brand name.
  • High costs are involved in making advertisements.
  • They often target our personal emotions by linking them to the products.
  • One feel tempted to the product that is being advertised by his⟋her cricket⟋football heroes.
Illustration: Introduction and Features

Brand Values and Social Works

  • Stamping a product with a particular name of the sign is branding.
  • In order to attract people to the products, companies link them to the style.
  • For promotion of the products, campaigning is done in a careful manner.
  • The brand values are conveyed through visuals and words which in turn makes the product appealing.
  • Branded products involve:
    • Costs of packaging
    • Costs of advertising
  • Some products are purely remembered in terms of visuals or words.
  • Same product may be available in different brands in the market.
  • To prevent any confusion among the customers or the consumers, advertisers begin claiming certain special values for their brand.
  • We often discuss advertisements and start judging people according to the brand products they use.

Making of an Advertisement

The Consumer Profile

Done by conducting market surveys.

Visualizing a Campaign

Intended campaign must appeal to the target audience.

Devising a New Strategy

  • Giving a brand name.
  • Highlighting the product features, personal and social values, etc.

Release of the Advertisement

As soon as the marketing strategy is considered successful, the advertisement is finalized and released on different media platforms.

Advertising and Democracy

  • Advertising is linked to the issues of equality in many ways.
  • People should understand that being a citizen of a democratic country they should not get influenced or confused by certain advisement.
  • Taking a better decision while buying a product.

Cost

  • Usually, crores of rupees are involved in advertising a brand.
  • Money spent on advertising is for:
    • Producing and showing advertisements
    • Repetition of the advertisements
  • Advertisement repetition increases the chances of consumers remembering the brand for a long time.

Small Businesses

  • Small businesses usually cannot afford to go for advertisement of their products.
  • Consumer՚s don՚t pay that much attention and value to the people selling home-made pickles, jams, papads, etc.
  • Shifting to branded products by ignoring the non-branded results in the loss of livelihood for many small businesses.

Advertiser՚s Tall Claim

  • A protein drink brand claims that a child can become taller and sharper as soon as he⟋she starts taking the drink.
  • Some other brand may claim that by using a particular drink the child gains extraordinary brain power and intelligent.
  • A child can have a better growth and intelligence due to several reasons such as proper nutrition, exercise, regular exercise, and study.

Important Terms

Product

A thing or service that is made to be sold in the market.

Brand

It is the special identification or name associated with the product.

Branding

When a product is stamped with a particular name or sign.

Manufacturer

A Manufacturer is one who is associated with the production of thing or things.

Consumer

A consumer is someone who pays money to buy the product.

Social Advertisements

The State or Private agencies make social advertisements with a message for the society at large.