Super Bazar Part 4

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Supper Bazar is another kind of large-scale retail organisation from where we can buy most of our household requirements for a week or a month on one visit. Let us learn about this form of large-scale retailing system in detail.

Meaning of Super Bazar

Super Bazar is a large-scale consumers’ co-operative store, which sells a wide variety of products like food items, vegetables, fruits, groceries as well as durable consumer goods all under one roof. It is formed with the objective of selling goods of daily necessity to its members and also to the general public at a reasonable price by eliminating the middlemen in the process of distribution.

Features of Super Bazar

  • These stores are set up in the form of co-operative societies.

  • These are centrally located and also establish their branches near the residential localities. Some Super Bazars have their mobile van, which is taken to the residential areas for sale of goods.

  • It deals in standard quality products only.

  • These stores are often run on self-service basis. You can pick up the goods of your choice from the open shelves and take them to the cash counter for making payment. In some Super Bazars salesmen are also employed to assist the customer in the process of selection of goods.

  • These stores are managed by elected members of the co-operative society. Super Bazars purchase goods in bulk from the manufacturers or government agencies and sell them to the members and general public at a reasonable margin of profit.

  • In Super Bazar goods are sold only on cash basis.

  • The capital of Super Bazar is provided by the members of co-operative society.

Advantages of Super Bazar

Variety of Goods

Super bazars deal with a wide range of goods of daily household need.

Quality Goods

It provides standard quality items to the customers. Chances of adulteration and duplication are not there.

Low Price

Due to economies of large-scale purchase and avoidance of middlemen the goods are available at a cheaper price in super bazar.

Low Operating Cost

In a super bazar normally, services of salesmen and shop assistants are not available. This reduces the cost of operation.

Benefits to Members

The members of the society get the goods at a concessional rate. In case of surplus or profits they also get dividend according to their shareholding.

Freedom of Selection

A customer can find goods of different brands at one place. This makes comparison and selection easy. You can take your own time to select items of your choice.

State Control

In India most of the super bazars are controlled by Central and State Governments. This helps to maintain price and possibilities of creating artificial shortage of goods can be avoided.

Limitations of Super Bazar

Heavy Investment

Super bazars require large amount of capital to start and run them.

Lack of Efficient Management

Because of insufficient funds, benefits of professional management are not available to the super bazar.

No Credit Facility

Goods are sold to the customers only on cash basis. Credit facility is not available to them.

Difference between Departmental Store and Super Bazar

Table of Difference between Departmental Store and Super Bazar
Title: Table of Difference Between Departmental Store and Super Bazar

Basis

Departmental Store

Super Bazar

Ownership

These stores are owned by private individuals

Super bazaars are owned by

co-operative societies.

Facilities

Certain facilities like restaurant, toilet, telephone, etc. are made available to the customers.

No such facilities are made

available to the customers.

Price of goods

Prices of goods are generally higher than market rate

Goods are sold at a cheaper

rate in comparison to departmental stores.

Credit facility

Sometimes goods can be sold on credit basis.

Sales are made only on

cash basis.

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