Basis Departmental Stores Multiple Shops, Malls and Outlets

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Basis Departmental Stores Multiple Shops

  • Location These stores are located at These shops are located the central places. at different location near the customers.

  • Decoration Adopt different decoration as Uniform, decoration and decided by the owners. appearance as decided by the head office.

  • Varieties of goods Deals in a wide variety of goods Deals in a few items of different manufacturers. one manufacturer.

  • Price of goods Price of goods is high and differs Price is uniform in all the from one departmental store to shops. another.

  • Credit facility Sometimes customer can buy Credit facility is not the goods on credit. available to the customer.


These are the latest mode of retail trade. Here not only the consumer can purchase various goods and services but also get the facility of entertainment. He/she can spend his/her time there. The meeting for various purpose can be held here. Now a days these are also being used for celebration of reception party for marriages, birthdays, etc. These are the one place shop for various products and services. Malls are basically buildings with many shops, selling different products to the consumers. Malls are generally associated for exquisite shopping experience they provide to the consumers. But there’s more than just shopping to the malls. Malls these days are equipped with state of art of architecture comprising spacious shops which boasts of selling almost all kind of products of world-renowned brands, be it clothing, crockery, toys, electronic equipment, there is no dearth of products in malls. These days malls stock up multitude of products and come up with innovative strategies to sell them to the customers.


An outlet store or factory outlet is a store in which manufacturers sell their stock directly to the public. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch the production process like in the original. In modern usage, outlet stores are typically manufacturer-branded stores where customers can buy goods at a low price as mediator are eliminated and goods are sold directly to customers. These stores provide a feeling of assured quality together will economy in purchase to customer.

Non-Store Retailing

  • Departmental Stores, Multiple Shops and Super Bazar, Malls and Outlets sell goods to large number of customers. In all these types of retailing you have to go to the shops in the market and buy goods as per your need. They have fixed business hours and, as a customer have to come to buy within those hours. In this Morden time there is no time limit for buying. All this possible through technological

  • advancement and better communication facilities. If you want to avail of all these facilities then the following retailing systems can help you.

    • Mail order business

    • Tele-shopping

    • Sale through automatic vending machine

    • Internet shopping

Mail Order Business

The seller advertises the products through newspapers, magazines, television, booklets, catalogues etc. to make the customer aware about the product. An advertisement in the newspaper attracts the attention of a person to certain goods. Customer fills up the coupon and sends it to the seller. The seller receives orders and packs the goods. The seller sends the goods through the post office. The buyer receives the goods from the postman by paying the required amount. The seller later collects the money from the post office. This is a system of sale by post and is known as Mail Order Business. It is also called shopping by post. It is a method of selling goods by producers or traders directly to the customers through post office. The advertisement contains detailed particulars about the goods and is designed in an attractive way to create an interest in the mind of the customers to buy it. The advertisement may contain an order form or coupon, which the customer has to fill up and send at the address of the mail order house. After receiving the order, the mail order house packs the goods properly and sends them through the post office. The post office delivers the goods at the buyer’s place and collects the money from the buyer. Then it remits the money to the seller or sender of the goods.

Features of Mail Order Business

  • The entire process is carried out through the postal system.

  • Buying and selling takes place without any face-to-face contact between the buyer and the seller.

  • Seller advertises the products giving detailed description of the goods, mode of payment, terms of sales, etc. in the newspapers, magazines, letters, catalogues, etc.

  • Seller receives order from the buyer by post.

  • Seller sends the properly packed goods to the buyer through value payable post.

  • The seller receives payment through post office.

  • No middleman is involved in the process.

Image of Features of Mail Order Business

Image of Features of Mail Order Business

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