Home Family and Home Science – Consumer Education, Advantages, Problems & Solutions of Consumer Education

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Consumers are people who buy goods and services to satisfy to their needs. We buy a lot of things to fulfil our needs. These may include ‘goods’ like food, fuel, paper, electronic items, etc., ‘services’ are the facilities offered to us various agencies with or without payment. These include water, electricity, health and sanitation, education, transport, communications, etc.

Consumer Education

  • Consumers are cheated in the market because they do not get proper “consumer education”.

  • Consumer education means to educate the consumers as to what, where, when, how and how much to buy and how to use what they have bought.

Advantages of Consumer Education

  • Develop the ability to decide and choose things intelligently.

  • Demand safe, reliable and goods quality products at a reasonable price.

  • Be alert, well informed and vigilant against corrupt practices in the market, and

  • Take suitable action when faced with a problem.

Problems Faced by Consumers

  • Price variation

  • Adulteration and Poor Quality

  • Non-availability – Hoarding and Black marketing

  • Defective weights and Measures

  • Deceptive Trade Practices

  • Poor Consumer Guidance

  • Lack of Standardised Products

Solutions to Consumer Problems

  • Always conduct market surveys and tap all the sources of information (TV, magazines, newspapers, salespersons, and if possible somebody who is already using the product) before buying a product.

  • Buy from Kendriya Bhandar, fair price shops, authorised company show-rooms, cooperative stores or other reliable shops of good reputation in your area. This will enable you to buy good quality products at right price.

  • Obtain bills, receipts and guarantee cards for all purchases made and keep them safely. They will be of use in case any fault in the products.

  • Instead of loose items, preferably buy properly packed and labelled products.

  • Read labels carefully for brand names, ingredients, nett weight, MRP (maximum retail price), expiry date and standardization mark.

  • Think of alternate items, for those that are in short supply. Refuse to pay more and discourage hoarding and black marketing.

  • Do not accept irregular weights like bricks and stones. Be alert and vigilant about the weights and measures and the procedure used by the seller.

  • Do not get deceived by sales tricks and sales talks, like free gifts and high discounts.

  • Buy products that guarantee good quality, after sales service.

  • If you notice any trader cheating or using unfair trade practices do not remain quiet. Report such cases to the concerned authorities.

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