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Home Family and Home Science – Consumer Education, Advantages, Problems & Solutions of Consumer Education

Consumers are people who buy goods and services to satisfy to their needs. We buy a lot of things to fulfil our needs. These may include ‘goods’ like food, fuel, paper, electronic items, etc. , ‘services’ are the facilities offered to us various agencies with or without payment. These include water, electricity, health and sanitation, education, transport, communications, etc.

Consumer Education

  • Consumers are cheated in the market because they do not get proper “consumer education.”
  • Consumer education means to educate the consumers as to what, where, when, how and how much to buy and how to use what they have bought.

Advantages of Consumer Education

  • Develop the ability to decide and choose things intelligently.
  • Demand safe, reliable and goods quality products at a reasonable price.
  • Be alert, well informed and vigilant against corrupt practices in the market, and
  • Take suitable action when faced with a problem.

Problems Faced by Consumers

  • Price variation
  • Adulteration and Poor Quality
  • Non-availability – Hoarding and Black marketing
  • Defective weights and Measures
  • Deceptive Trade Practices
  • Poor Consumer Guidance
  • Lack of Standardized Products

Solutions to Consumer Problems

  • Always conduct market surveys and tap all the sources of information (TV, magazines, newspapers, salespersons, and if possible, somebody who is already using the product) before buying a product.
  • Buy from Kendriya Bhandar, fair price shops, authorized company show-rooms, cooperative stores, or other reliable shops of good reputation in your area. This will enable you to buy good quality products at right price.
  • Obtain bills, receipts and guarantee cards for all purchases made and keep them safely. They will be of use in case any fault in the products.
  • Instead of loose items, preferably buy properly packed and labelled products.
  • Read labels carefully for brand names, ingredients, net weight, MRP (maximum retail price) , expiry date and standardization mark.
  • Think of alternate items, for those that are in short supply. Refuse to pay more and discourage hoarding and black marketing.
  • Do not accept irregular weights like bricks and stones. Be alert and vigilant about the weights and measures and the procedure used by the seller.
  • Do not get deceived by sales tricks and sales talks, like free gifts and high discounts.
  • Buy products that guarantee good quality, after sales service.
  • If you notice any trader cheating or using unfair trade practices do not remain quiet. Report such cases to the concerned authorities.